by Paul Rose Jr | Mar 26, 2020 | Best Practices, Small Business Strategy, Working Remotely
Last week, the Mayor of Los Angeles issued an emergency order titled “Safer at Home” in response to the pandemic spread of COVID-19. Within hours, the California Governor’s Office made the local edict the law throughout the state. And while not everyone is taking such...
by Paul Rose Jr | Mar 10, 2020 | Best Practices, News, Privacy Concerns, Remarketing/Retargeting, Small Business Strategy, Social Media
The era of the free Internet is over. Actually, it’s been over for some time, it’s just that now everyone is noticing – and taking action. Back in the old days, you had to offer valid, meaningful information, in the form of a white paper, eBook, infographic or other...
by Paul Rose Jr | Mar 3, 2020 | Best Practices, Growth Marketing, Small Business Marketing, Small Business Strategy, Social Media, Story, Video For Marketers
As a savvy 21st century small business owner, you know that, despite the often upside down seeming ROI, you need to be marketing yourself on social media. 2016 saw a shift in people watching more video content, especially on their mobile devices. And looking back at...
by Paul Rose Jr | Feb 25, 2020 | Best Practices, Content Marketing, Small Business Marketing, Small Business Strategy, Voice Search
“Okay, Google… How popular are voice searches in 2020?” “According to a two-thousand sixteen report from ComScore-dot-com, by twenty-twenty, fifty-percent of all Internet searches will be done by voice.” “Alexa, is that the most accurate representation of the data?”...
by Paul Rose Jr | Feb 20, 2020 | Best Practices, Growth Marketing, Small Business Strategy, Social Media
I recently met with a potential client to discuss how they wanted to engage their audience. While they’ve been around for several years, they’re just now getting into social media. But that wasn’t why they were meeting me. They have an executive staff member who had...
by Paul Rose Jr | Jan 28, 2020 | Best Practices, WordPress
It is estimated that somewhere between 25 and 50% of modern websites run on or utilize a WordPress install. Not bad for a program that was started by a 19-year old soon-to-be-college-dropout just 16 years ago. Of course, much like Steve Jobs, while Matt Mullenweg was...
