by Paul Rose Jr | Jan 5, 2021 | Best Practices, Email Marketing, Growth Marketing, Small Business Marketing, SMS Marketing
You may remember, back in the early days of American Idol, you had to call in to vote for your favorite performer of the Top 10 finalists. Complaints of busy signals and robocallers dominating the lines forced the show producers to look for alternatives. A system that...
by Paul Rose Jr | Dec 29, 2020 | Best Practices, Entrepreneurs, Holidays, Working Remotely
Every year as we prepare to transition from December to January, we start getting introspective. It’s a new year. This year, we’re also launching into a new decade. And while it would be nice to think that the New Year will immediately end the nightmare that was 2020,...
by Paul Rose Jr | Dec 8, 2020 | Best Practices, Content Marketing, Key Performance Indicators (KPI), News, Small Business Marketing, Small Business Strategy, Voice Search
One thing that’s been on our radar since Grow the Dream was first launched as Epiphany Marketing more than 20 years ago has been search engines. Specifically, Google and its ever-changing algorithms. Despite the fact that Amazon and YouTube have become more prevalent...
by Paul Rose Jr | Dec 1, 2020 | Best Practices, Content Creation, Content Marketing, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Privacy Concerns, Small Business Marketing, Small Business Strategy
We say it a lot. It’s in our training programs. We mention it during #StrategyStream. I did a whole 7-part series on it. Here at Grow the Dream, we place a high importance on the ability to track key performance indicators. One of the cornerstones of our...
by Paul Rose Jr | Nov 3, 2020 | Best Practices, Content Creation, Content Marketing, Small Business Marketing, Small Business Strategy
You’ve done your research, written compelling copy, studiously put all the pieces together… And now you wait. For a day, a week, maybe a month or more! If you’ve never been subcontracted to assist with another business’ project, you may not even be aware of it. If...
by Paul Rose Jr | Oct 27, 2020 | Best Practices, Content Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy, TikTok
When we first started teaching strategic online marketing to small businesses and entrepreneurs, Internet 2.0 was just starting to develop. Everyone wanted to rank at the top of search engines, because that was how online customers found you. Even though only about...
