by Paul Rose Jr | Jun 8, 2021 | Ads, Google Analytics, Small Business Marketing, Small Business Strategy, Social Media
You may have heard, as I did last week, that Facebook Analytics is shutting down. The original announcement came a couple of months ago. But with the multitude of changes happening in the digital marketing world, you can give yourself some grace for missing this...
by Paul Rose Jr | Mar 16, 2021 | Entrepreneurs, Get Strategic, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
I’ve talked quite a bit over the last few months about our recommendation (and subtle Google hack) of targeting the ideal customer for your business. We’ve gone over parts of this in our early #StrategyStreams, but today I want to pull back the curtain a little bit....
by Paul Rose Jr | Jan 19, 2021 | Best Practices, Content Marketing, Email Marketing, Google Analytics, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
I thought about starting this article with the statement, “I don’t know how marketers managed to be successful in the old days before online measurement tools.” But the fact is, I DO know how they managed it, just maybe not how they were successful. It’s not hard to...
by Paul Rose Jr | Dec 8, 2020 | Best Practices, Content Marketing, Key Performance Indicators (KPI), News, Small Business Marketing, Small Business Strategy, Voice Search
One thing that’s been on our radar since Grow the Dream was first launched as Epiphany Marketing more than 20 years ago has been search engines. Specifically, Google and its ever-changing algorithms. Despite the fact that Amazon and YouTube have become more prevalent...
by Paul Rose Jr | Dec 1, 2020 | Best Practices, Content Creation, Content Marketing, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Privacy Concerns, Small Business Marketing, Small Business Strategy
We say it a lot. It’s in our training programs. We mention it during #StrategyStream. I did a whole 7-part series on it. Here at Grow the Dream, we place a high importance on the ability to track key performance indicators. One of the cornerstones of our...
by Paul Rose Jr | Oct 27, 2020 | Best Practices, Content Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy, TikTok
When we first started teaching strategic online marketing to small businesses and entrepreneurs, Internet 2.0 was just starting to develop. Everyone wanted to rank at the top of search engines, because that was how online customers found you. Even though only about...
