by David G. Johnson | Dec 1, 2008 | Get Strategic, Small Business Marketing
As salespeople and business owners, we’ve often been trained to communicate value. After all, if we don’t connect what we sell, produce and provide with the needs of our prospects and customers and do it in a way that helps them understand the return they...
by David G. Johnson | Nov 27, 2008 | Raves and Other Asides, Small Business Marketing
We’ve met so many of you for the very first time this year in 2008, and let me say, “I’m glad we met!” At the same time, this year we’ve strengthened relationships with many of our long-time friends. No matter how long we’ve known...
by David G. Johnson | Nov 26, 2008 | Get Strategic, Small Business Marketing
Today I walked into a local Starbucks and was greeted by a prominently-placed offer for the new Starbucks Gold card. You probably know by now that I’m a Starbucks regular. But I’ll admit, I’ve spent a lot less time (and yes, money) in Starbucks...
by David G. Johnson | Nov 20, 2008 | Raves and Other Asides
Because today is a special day. She’s given me the most spectacular 10 years I could’ve imagined. And somehow or the other… she still loves me. Happy Anniversary, Baby!
by David G. Johnson | Nov 12, 2008 | Small Business Marketing
We discussed previously that the last thing you want to trim out of your budget during a recession is your marketing. Here’s some actual data (Hat tip: Rod Alan Richardson via Twitter @rodalan) on previous recessions that reveals some very interesting facts:...
