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The Psychology of Color

The Psychology of Color

Have you ever wondered why so many websites have some sort of blue color scheme? Granted, some of it is bound to be random, or just because blue is that person’s favorite color. But it’s more likely that, even if they don’t realize it, the designers or the companies...

Pay-Per-Click: Should You Even Bother?

Pay-Per-Click: Should You Even Bother?

So just in case you’re new to Internet marketing and its terminology, I’ll start with an explanation of what Pay-Per-Click, or PPC, is all about. Even if you’re already in the know, it’ll help us frame the later discussion if we’re all on the same page. Pay-Per-Click,...

Launch a Podcast for Less than $200

Launch a Podcast for Less than $200

It may seem odd on the surface to imagine that in today’s world of streaming video, 500 original shows, and more movies than you can shake a stick at on Amazon and Netflix, a technology that was presumed to be about to die in the 1950’s is becoming one of the fastest...

Can I Use This Image?

Can I Use This Image?

Lots of people complain about "Millennials" and their craving for instant results, microwave-style gratification, and having everything available 24-7 at their fingertips not only instantly, but for free. But the fact is, that’s more of an excuse to put the blame on a...

A vs B – Best Practices for Split Testing That Really Works

A vs B – Best Practices for Split Testing That Really Works

You did your strategic work. You built a great website, even pulled some information together to create your own personalized, laser-focused, Lead Magnet that should work to start driving people into your sales funnel. You’re watching your Google stats, and people are...

Is YouTube Advertising For You?

Is YouTube Advertising For You?

Just in the time it took you to click the “read more” on the main page and for this article to load, between 25 and 100 hours worth of brand new videos were uploaded to YouTube. No one could have imagined when the site was launched in 2005 that it would become so...

The Power of Pinterest

The Power of Pinterest

If your small business isn’t connected to weddings, home décor or fashion, you probably haven’t really considered even looking at Pinterest to help increase your marketing. After all, there are so many social media sites and you only have so much time, especially if...

What Metrics Should You Use to Evaluate Your Lead Magnets?

What Metrics Should You Use to Evaluate Your Lead Magnets?

If you’re reading this post, one of two things has likely happened: You’ve taken the leap to get a handle on your Internet marketing, did your initial strategic work, built your home page in WordPress, and developed your first Lead Magnet. But now you may second...

Creating a Killer Lead Magnet: 6-Step Checklist

Creating a Killer Lead Magnet: 6-Step Checklist

A few weeks ago, we published a detailed and informative post on what Lead Magnets are and how to use them to attract, locate and hold on to prospective buyers so that when they’re ready, they become customers or even evangelists for your product or service. If you...

automate the important
here are 25 ideas

Capture more profits, enjoy more free time, and increase your sales with the tips in our free guide:

 

25 Things Every Business Owner & CEO Should Automate in their Sales & Marketing