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How to Visualize the Future of Search

How to Visualize the Future of Search

In the 1920’s, Fred R. Barnard, in a scene right out of Mad Men, took a turn of phrase discussed by newspaper editors two decades earlier and turned it into a cultural phenomenon.   Attributing the words to Confucius and other Eastern philosophers, Barnard...

Too Long; Don’t Care?

Too Long; Don’t Care?

So you committed the cardinal sin of marketing… You committed to keeping in regular contact with your past clients, and deeper connect with new ones. But you or someone on your team dropped the ball. Or the person running point on that communication left the company...

Do You Know Who Your Customers Are?

Do You Know Who Your Customers Are?

Years ago, I worked with a TV commercial producer who also wrote and directed some, well, pretty strange, if not awful movies. He made quite a bit of money as an even lower-rent Roger Corman or Troma productions. He would make these films with former teenage TV stars,...

Is Your Business Having an Identity Crisis?

Is Your Business Having an Identity Crisis?

In the 1930’s, Erik Homberger, a trained Montessori teacher, budding psychoanalyst and patient of Anna Freud (Sigmund’s daughter) brought his family to the United States, changed his name to Erik Erikson, and was offered a teaching position at Harvard. While there,...

What Are You Really Selling Today?

What Are You Really Selling Today?

In the 1950’s, when Walt Disney built his first theme park, he wasn’t looking for corporate synergy or to sell merchandise or to make Anaheim a vacation spot. Walt just wanted to capture the spirit and feeling he had as a child, enjoying a carnival. Somewhere parents...

What is the Lifetime Value of a Customer?

What is the Lifetime Value of a Customer?

Every year around Thanksgiving, my parents go Christmas tree shopping. When we lived in Ohio, we actually cut our own tree. But in Florida, where they live now, there’s no tromping through snow with an axe or tree saw, picking the best Douglas fir, etc. Now they go to...

What’s The Cost to Get a Customer?

What’s The Cost to Get a Customer?

Forbes published an article earlier this month, titled, “The Real Reason Disney Created Disney+” Disney+ of course, is the mouse-owned streaming service where you can watch The Mandalorian, Hamilton, and tons of the Disney back catalog. The article posits, accurately,...

automate the important
here are 25 ideas

Capture more profits, enjoy more free time, and increase your sales with the tips in our free guide:

 

25 Things Every Business Owner & CEO Should Automate in their Sales & Marketing