Our Blog
Redefining Freelance Workers, Not Abusing Them
All the way back in October of 2019, I did a rather extensive article on the growing freelance world. No longer would all or even most freelancers be classified together. Because of what we now refer to as the gig-economy, there are many more forms of freelancing and...
Creating Content: Taking Clients on ‘The Hero’s Journey’
I’ve talked many times before about the power of story. Story opens people’s eyes, takes them on an emotional journey, and can ease them into learning and change in a beautiful way. People are some 20-times more likely to remember a story than just unfiltered facts....
Creating Content: Thinking Like an Investor
Years ago, I did a deep dive into investment banking. Looking at home ownership, retirement savings and ensuring my family was protected, whether something happened to me or not. I looked at traditional sources like Dave Ramsey and Gary Keesee, as well as plumbing the...
Painful Truths in Marketing
In the early days of 2020, I had just come out of a job situation that kept me from attending church services on Sundays, so I had started visiting some local ones with a friend. We had not yet found one that felt like family when the search came to a screeching halt,...
The Future for Facebook Analytics…
You may have heard, as I did last week, that Facebook Analytics is shutting down. The original announcement came a couple of months ago. But with the multitude of changes happening in the digital marketing world, you can give yourself some grace for missing this...
What’s Your Strategy for 2021 And Beyond?
It’s been an interesting time, these past 18 months. Rumors of some disease coming out of China. People getting sick in Thailand. Two weeks later, 18 other countries report cases of the so-called “new pneumonia,” aka Coronavirus, or COVID-19. Just six weeks later, the...
Content Creation: Opportunity Cost of Inaction
I’m pretty sure every small business owner or entrepreneur who has ever had to prepare a business plan – or even a grant application – is familiar with three very important letters. No, not VIP, although, sure, you can argue that I suppose. But I’m talking about R. O....
Why Your Story Isn’t Compelling: Reaching for Impact
It’s a pandemic, so let’s talk about baking cookies. Baking cookies requires three major steps/phases: acquiring the ingredientsmixing the ingredients together, and baking Strangely enough, achieving your organization’s goals also involves three major...
Google Changes the Game… Just as We’re Emerging from the Pandemic
Digital marketing is always changing… this we know. But Google's latest massive algorithm update will begin rolling out in just a few weeks. Perhaps you've heard of it. It's called the Page Experience Update, and it involves the "core web vitals" that has website...
automate the important
here are 25 ideas
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25 Things Every Business Owner & CEO Should Automate in their Sales & Marketing
