Results Now Marketing – New Bonuses!

David G. Johnson Marketing Training Event 3 Comments

Don’t miss the info on all 3 bonuses in this video… plus, I show you exactly where we’re going to meet this Saturday at the end… and you’ll also hear 2 quick stories about businesses getting results now! [MEDIA=2] Bonus #1 (valued at $297) was added a couple of days ago — it’s the 2.5-hour downloadable video training on the …

Results Now Marketing – Do Search Engines Matter?

David G. Johnson Small Business Marketing 2 Comments

One marketing question that I get asked about small businesses is: Do search engines really matter where local businesses are concerned? The answer may surprise you. According to a 2007 study by comScore Networks, even when looking for local business information, 3 out of 5 people will search online. When you consider that only 1 in 3 check the yellow …

Cutting Through the Noise

David G. Johnson Marketing Training Event 2 Comments

Have you wondered why your tried and true historic methods of gaining new customers have been less and less fruitful in recent years? Consider this: according to author David Shenk in his 1999 book, Data Smog: Surviving the Information Glut, the average American was exposed to 560 marketing messages per day… in 1971. By the 1990s, that estimate had reached …

It’s the Economy, Stupid!

David G. Johnson Small Business Marketing 3 Comments

(With apologies for the insulting quote in the title of today’s post… and also for bringing up memories of an election year gone by…) What do we do in a down economy? It happens.  Sometimes your business is affected by an economic downturn.  Whether you’ve got a local business like the ones that serve our local Sarasota community — an …

Perpetual Marketing: What Message Are You Sending?

David G. Johnson Small Business Marketing 2 Comments

Did you ever stop to think about the fact that “marketing” is happening all the time in your business — whether you want it to be or not?  Here’s an example to illustrate what I mean… Picture yourself walking into a restaurant for dinner with your spouse.  It’s a reasonably nice restaurant with an energetic atmosphere.  There’s plenty of activity… …

How To Drive Off Your Customers

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Too busy at work?  More than enough revenue?  Here are some ways you can keep those pesky customers and prospects away… #1: Make Sure Your Marketing is All About You After all… people who want to spend money with you want to understand how your products & services benefit them, so if you focus on you, your company’s history, your …

Easy Listening

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Yesterday, we talked about focusing on your customers. I’ll be the first to admit that without intentional effort, it’s easy to begin to drift away from listening closely to them. But in business, this can be a costly mistake – even when times are good and business is strong. In those times, missing out on subtle cues from your customers …

Who Are You Focused On?

David G. Johnson Get Strategic 3 Comments

Yesterday, we talked about listening to your customers to pay attention to the “why” behind their purchases. Today, we’re focusing more on the “who.” It probably goes without saying that another critical component in getting to know your customers and clients is that you gather as much demographic and psychographic information about them as possible. If you’re a larger company …

Part 2: Fuzzy Marketing

David G. Johnson Get Strategic 1 Comment

In Part 1, we talked about getting clear on your identity. Knowing who you are is absolutely fundamental to marketing – no matter what business you’re in. So… what business are you really in? The Starbucks example is a fun one. They definitely sell coffee. They make a variety of beverages. Legal addictive stimulants are in virtually every beverage they …