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Making Google Analytics Work for You

Making Google Analytics Work for You

I thought about starting this article with the statement, “I don’t know how marketers managed to be successful in the old days before online measurement tools.” But the fact is, I DO know how they managed it, just maybe not how they were successful. It’s not hard to...

Lessons Learned From Bleeding Edges & Caffeine Addiction

Lessons Learned From Bleeding Edges & Caffeine Addiction

Growing up in the 70’s and early 80’s, my first computer was a Commodore Vic-20. The Vic was the less powerful version of its bigger brother, the Commodore 64. That thing could do just about anything it seemed. And then, a couple years later, the company came out with...

New Year, New Entrepreneurial Focus

New Year, New Entrepreneurial Focus

Every year as we prepare to transition from December to January, we start getting introspective. It’s a new year. This year, we’re also launching into a new decade. And while it would be nice to think that the New Year will immediately end the nightmare that was 2020,...

A Season of Hope

A Season of Hope

Nothing this year has been normal or "business as usual". 12 months ago, we were excited to enter into 2020, predicting great things. And then COVID-19 hit, followed by the riots, looting, rebellion and then one of the most politically charged elections since the...

Storytelling: Using a Podcast to Build Your Business

Storytelling: Using a Podcast to Build Your Business

Earlier this month, Deadline did an article about how Podcasts – fiction and otherwise – are now becoming a gold mine for Hollywood producers to mine for new, original material that has a built in audience. If you’re not a listener, you may not be aware that...

A Seismic Search Shift is Coming – Are You Prepared?

A Seismic Search Shift is Coming – Are You Prepared?

One thing that’s been on our radar since Grow the Dream was first launched as Epiphany Marketing more than 20 years ago has been search engines. Specifically, Google and its ever-changing algorithms. Despite the fact that Amazon and YouTube have become more prevalent...

Succeeding in Cookie-Free Marketing

Succeeding in Cookie-Free Marketing

We say it a lot. It's in our training programs. We mention it during #StrategyStream. I did a whole 7-part series on it. Here at Grow the Dream, we place a high importance on the ability to track key performance indicators. One of the cornerstones of our strategic...

Giving Thanks

Giving Thanks

We spend almost every day grateful for our friends, family, clients and readers. But it seems especially relevant in this incredibly strange year of 2020 to make some bold declarations. So thank you, to everyone who works with us or has in the past - clients,...

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