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Reason #237 for Marketing Strategy: the Elevator Pitch
Seth Godin's post from today reinforces yet again the need for you to strategically and intentionally design your business's "message": If your elevator pitch is a hyper-compressed two-minute overview of your hopes, dreams and the thing you've been building for the...
Time to Update Those Copyright Notices!
Have you changed the copyright notice at the bottom of your website? Now's the time to do it! After all... nothing says, "we aren't paying attention" like last year's date (or worse: an even earlier year!) being displayed on a website through mid-June (or whenever it...
How to Handle Negative Reviews and Feedback
Recently, I was talking with a client who was reluctant to set up a profile on Google Places for his business. "What if people leave negative reviews?," he asked. "You can't do anything about it, can you?" A valid point. Unlike a WordPress blog or even a Facebook...
Convert Your Facebook Profile into a Business Page
Almost every time I speak to an audience of business owners, there's at least one in the crowd. Someone (or their nephew) created a Facebook "profile" for their business instead of a business "page." What's the difference? A Facebook "Profile" (soon to be called a...
How to Celebrate Columbus Day in 2011
Once in a while, we have to make room for the wacky humor of ye olde Epiphany crewe to get out in the open. Today's post is a guest blog from one of the team we usually keep hidden away from the general public. Enjoy! - David Today is considered a holiday by some and...
Free Stuff on National Coffee Day!
Today is National Coffee Day. I still haven't figured out whose idea that was, but hey... I'm all for celebrating! Especially the beverage that I spend so much of my time with, and even attribute some of my business success to! Why do I attribute some of my business...
TimThumb WordPress: How to Fix the TimThumb.php Vulnerability in Your WordPress Theme
https://www.youtube.com/watch?v=i5EzZKCB-H4?rel=0 This morning, I woke up to dozens of e-mails from my websites notifying me about issues. Worst of all, however, was the notification from MediaTemple: we've disabled your hosting account because your website is serving...
Help Boost Your Google Places Listing in Search Rankings
While Google Places is most important if you're serving one or more local markets, every business should have (and use!) at least one listing on Google Places. If you don't have yours set up yet, these instructions will help you get started. One you have your listing,...
Epiphany Marketing Appoints Cheryl Clunk to Operations Director Post
Epiphany Marketing, a leading provider of marketing strategy information, training and consulting services to the small business community, announces the appointment of Cheryl L. Clunk as Operations Director. Sarasota, FL - July 21, 2011 Epiphany Marketing, LLC, a...
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