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5 Things You Need to Know About Your Ideal Customers
I’ve talked quite a bit over the last few months about our recommendation (and subtle Google hack) of targeting the ideal customer for your business. We’ve gone over parts of this in our early #StrategyStreams, but today I want to pull back the curtain a little bit....
Choose Your Own Adventure – Using Your Customers’ Stories to Market Your Business
In 2009, I was a year past the end of my short marriage, working several part-time jobs and struggling to find purpose. The woman I was dating wanted me to help her parents with their online business, maybe even take one or more over at some point. But they were...
Virtual Attention For Sale
I’ll be the first to admit it – my mind wanders. I get bored. I have trouble sitting and focusing on one thing – especially one person talking on screen. It feels like things aren't getting accomplished. And even though I know meetings and classes are important,...
Managing Your Small Remote Business
It’s been a little more than a full year since the Coronavirus hit our shores, causing one of the largest ripple effects ever seen in the last 100 years of American history. After a slow start, seemingly overnight the majority of the country shifted to remote,...
Why You Need to Verify Your Domain on Facebook
Recently, there’s been a resurgence of attention paid to Facebook’s Domain Verification procedures. Even though the option to implement the process was first introduced four years ago, reports say only approximately 3-10 percent of websites have taken advantage of it....
Finding Gold in Your Niche
Recently I browsed Letterboxd.com – a social site for movie lovers and reviewers. Users can create dynamic, custom movie lists, similar to what Amazon and IMDb used to both have. The lists can be general or incredibly narrow. For example, one user had curated a list...
Why Google’s New Algorithm is Better for Your Business
If you’ve seen the science-fiction cult classic Blade Runner, first released in 1982, you might remember the Voight-Kampf test scene. It begins with the admonition: “Reaction time is a factor in this, so please pay attention.” It was used by the police and Blade...
11 Things to Remember for Future Facebook Ads
If you’ve been on a personal Instagram feed lately, you might have noticed some significant differences from a year, or even a couple of months ago. The image-centric social media hub has shifted to utilizing increasingly more videos. In fact, there’s strong evidence...
Making Google Analytics Work for You
I thought about starting this article with the statement, “I don’t know how marketers managed to be successful in the old days before online measurement tools.” But the fact is, I DO know how they managed it, just maybe not how they were successful. It’s not hard to...
automate the important
here are 25 ideas
Capture more profits, enjoy more free time, and increase your sales with the tips in our free guide:
25 Things Every Business Owner & CEO Should Automate in their Sales & Marketing
