Our Blog
How Are Your Customers Finding You?
A couple of years ago, I was driving through Burbank, CA, the home of both Walt Disney and the Warner Brothers studio headquarters. I was meeting a friend for a lunch meeting, and I was having considerable trouble finding the Chinese restaurant we had agreed to....
Where Are Your Customers Coming From?
Growing up, my dad sometimes repeated a phrase he’d picked up from his teenage years: “he could fall in a pile of s**t and come out smelling like a rose.” Sadly, that doesn’t describe but one member of my family. And like most analogies, it has its limitations in real...
7 Questions Your Small Business Should Ask to Focus & Track Key Performance Indicators in Your Marketing Strategy
One of the first things we discuss with our clients in developing a marketing strategy for their small business is identifying and tracking Key Performance Indicators – KPI’s. It doesn’t matter how good or slick or stylishly current your strategy is, if you have no...
Standing Together
"If one part suffers, every part suffers with it; if one part is honored, every part rejoices with it"1 Corinthians 12:26 As we reflect on the past weeks in our nation's history, our hearts are heavy with sadness. In the midst of an unprecedented health crisis that...
The Value of Evergreen Content
Have you ever noticed that some of your content blog posts, although written a while back, maybe even years ago, still get consistent traffic? Have you ever wondered why that happened? Or tried to leverage it? There are two main kinds of posts like this. Seasonal...
Why Outsourcing Your Content Could be the Best Marketing Move You Make
As we enter the second phase of nationwide shelter at home orders, you might have noticed that, despite no commute, no office hours and fewer deadlines, it seems like you have even less time? Besides helping our kids with their homework or taking fun online classes,...
3 Ways to Retarget & Reengage Without Creeping People Out
Back to the Future 2 is famous these days for how wrong the late 80’s film was in depicting the future world that we caught up to in real life a few years ago. While most films portraying the future have some gaffes – like seriously, where are our flying cars!? –...
Taking Advantage of Tik Tok While You Have the Time
It seems that there’s a new social media app popping up almost every day. It’s almost impossible to keep up with all of them, and it’s literally impossible to predict which ones will survive, thrive and become trendsetters. Honestly, figuring out the proper way to...
The Changing Nature of Internet Use in the Age of Coronavirus
Unless you’ve been isolating under a rock for the past few weeks, you probably won’t be surprised by the statement that Internet use has changed since the novel Coronavirus started spreading throughout the United States and driving most of us indoors. Unless you’re a...
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25 Things Every Business Owner & CEO Should Automate in their Sales & Marketing
