5 Low-Cost Ways to Get New Customers in 2009
by David G. Johnson | Jan 7, 2009 | Small Business Marketing
Well 2009 is in full swing. My question for you is: How does your pipeline look? If you’re not satisfied with the number of new prospects or leads coming in to your business, it’s time to get serious about what you’re doing to bring them in. Here are...Beat the Recession: Communicate Valuably!
by David G. Johnson | Dec 1, 2008 | Get Strategic, Small Business Marketing
As salespeople and business owners, we’ve often been trained to communicate value. After all, if we don’t connect what we sell, produce and provide with the needs of our prospects and customers and do it in a way that helps them understand the return they...Beat The Recession: Reward Loyal Customers
by David G. Johnson | Nov 26, 2008 | Get Strategic, Small Business Marketing
Today I walked into a local Starbucks and was greeted by a prominently-placed offer for the new Starbucks Gold card. You probably know by now that I’m a Starbucks regular. But I’ll admit, I’ve spent a lot less time (and yes, money) in Starbucks...Perpetual Marketing: What Message Are You Sending?
by David G. Johnson | May 12, 2008 | Small Business Marketing
Did you ever stop to think about the fact that “marketing” is happening all the time in your business — whether you want it to be or not? Here’s an example to illustrate what I mean… Picture yourself walking into a restaurant for dinner...From the Grow The Dream Blog
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