How SEO Hasn’t Changed [Infographic]
by David G. Johnson | Dec 7, 2012 | Get Strategic, Rants, Small Business Marketing, Social Media
From the very moment we began providing training to business owners and marketing executives to help them understand how search engines work, we have preached a very simple message: Create content that delivers value to people in your target market. And do it often....Reason #237 for Marketing Strategy: the Elevator Pitch
by David G. Johnson | Oct 22, 2012 | Get Strategic, Small Business Marketing
Seth Godin’s post from today reinforces yet again the need for you to strategically and intentionally design your business’s “message”: If your elevator pitch is a hyper-compressed two-minute overview of your hopes, dreams and the thing...3 Small Business Marketing Ideas for the Summer
by David G. Johnson | Jul 13, 2010 | Small Business Marketing
Ah summertime… the dog days of summer… sweating under the sun with the smell of coconut and salt water wafting by… Wait a minute! If you’re in business, then those may not be relaxing thoughts at all! It’s time to do something about...Facebooking at Work?
by David G. Johnson | Mar 25, 2010 | Small Business Marketing
You or your company have probably already grappled with the question at some level or another: Should employees be permitted to use Facebook or Twitter on the job? The typical reaction from owners & managers is some flavor of: “What a waste of time!”...From the Grow The Dream Blog
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