Throughout 2010, my #1 recommendation to everyone who is trying to grow their business, get search engine rankings, and promote using Facebook and other social media has been: “You need to have a business blog” If you don’t yet have a WordPress-based blog you’re using effectively, then I’m thrilled to announce a new opportunity for you. More importantly, you have …
Today we’re beginning a series on the stuff you need to be paying attention to as we head into 2011.
“What?! We’re in the middle of the holiday season… Christmas is still weeks away!”
Yeah… I know. And you’re probably not quite too late to begin thinking about what your 2011 strategy looks like, but you can’t afford to wait any further.
Begin at the Very Beginning
One of the most common questions I get asked when speaking to audiences of small business owners and salespeople who earn commissions is:
What can I do that will rapidly produce results for my business?
Now, I’ll be honest with you: I’m not usually a “quick fix” guy. I believe in strategy… and particularly, in consistently executing strategy over time to get results.
But sometimes, a business or salesperson finds itself needing new prospects or customers quickly. Yes… a well-formed, consistent strategy is great, but sometimes you need sales quickly so you can make it long enough to create and implement a longer-term strategy.
We’ve already tackled the question about YouTube for Marketers recently, and I’ve been a big believer in it for a number of years. In fact, business owners and entrepreneurs in our 21st-Century Strategic Marketing Program have heard me beat the drum of not just YouTube, but also social media outlets (including Facebook and Twitter) since the program’s inception in early …
Today is actually the Feast of Epiphany, which gives me a great excuse to talk about why our company happens to share its name with the 12th Day of Christmas. (If you, like the McKenzie Brothers, ever wondered, the 12 days run from Christmas Eve to Epiphany.) First, a little background on the Greek word: epiphaneia – lit. “upon appearing,” …