Episode 68: Do Social Media Follower Numbers Really Matter?

#68 Do Social Media Follower Numbers Really Matter?

Rod Thomson GTDShow: Influencer Marketing, GTDShow: Social Media Strategy, GTDShow: Tech 0 Comments

So it turns out that Facebook’s Trending News minions have been tipping the scales of “newsworthy based” on their personal political biases. Being from Silicon Valley, they were monolithically liberal. This upset the conservative sphere. But then Mark Zuckerberg and others invite leading conservatives to a meeting to hear their concerns — an extraordinary event and evidence that Zuck and his team rightly view Facebook as a global information provider that has a responsibility to all of it users.

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Show Notes

In a Medium piece entitled “Numbers Don’t Matter, Influence Does,” Gary Vaynerchuck explains why he focused all of the efforts around his new book entirely on Instagram users whose accounts show signs of engagement. Gary V argues that their actual follower count was less important than their “influence.” David recalls the 1000 True Fans article by Kevin Kelly from 2008.

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About the Author

Rod Thomson

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Rod Thomson is president of The Thomson Group, a public relations, marketing and messaging firm. We're also proud to have him as co-host of the Grow the Dream Show podcast! »» Full Bio

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