Episode 66: The Death of Content Marketing? Viagra on Periscope?

#66 The Death of Content Marketing? Viagra on Periscope?

Rod Thomson GTDShow: Content Marketing, GTDShow: Influencer Marketing, GTDShow: Tech 0 Comments

The volume of internet content is reaching staggering heights, and most of it is now being consumed on mobile devices — specifically smartphones. Brands have resorted to creating sticky, junk-food-style content in order to garner eyeballs and revenue. But there is a better way for brands trying to cut through the noise in this new era: finding & engaging with subcultures. We talk about what that means, along with this week’s news and we tackle the question, “Do you need a mobile app for your business?”

News

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Show Notes

Josh found this Medium post from David Armano entitled, The Death of Content Marketing: Why Brands Must Become Cultural Currency.

It’s becoming more and more difficult to cut through the noise of content overload, especially in the face of “junk food” content that’s super-sticky and native to every platform. What can businesses and brands do? They can now find those content providers who are dominating in a subculture and providing a readily identifiable, an often passionate, market. The kind of market research that companies traditionally pay thousands for may now be ready-made. That means markets and startups and businesses in general should be creating ways of reaching that target group and collaborating with those content providers.

The article is worth a read, despite its click-bait title.

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A story in Small Business Trends makes a remarkable claim, that nearly 50% of all small businesses will have a mobile app by 2017. Based on a 2016 survey conducted by Clutch, the story asks an important question: should you build a mobile app for your business?

If not, how are you addressing the rapidly snowballing problem of serving the needs of mobile users?

Facebook is now generating 82% of their ad revenue from mobile advertising, according their first quarter results.  With 1.65 Billion monthly active users, the company has experienced a 57 percent jump in revenue in the first quarter, with $5.2 billion.

Josh mentioned LevelUp as a possible solution for retail businesses to develop a loyalty/rewards program with mobile apps.

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Tools of the Week

David used the WordPress plugin from Beacon to create the 5 Ways to Increase Your Response free report.

This is a fantastic tool that allows you to assemble a PDF—complete with professional design, stock images, and a nice cover page—by selecting from your previously published blog posts. There’s a nice editor which allows you to choose a theme, make some tweaks, and finalize your PDF. In addition to WordPress, Beacon also works with HubSpot and a few other systems.

Josh mentioned a new tool to measure the performance of your content: PostReach.co is currently free, and will discover and show important metrics about how your content is being shared online.

Video

Video for this episode is coming soon! Watch this space for updates!

View story at Medium.com

About the Author

Rod Thomson

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Rod Thomson is president of The Thomson Group, a public relations, marketing and messaging firm. We're also proud to have him as co-host of the Grow the Dream Show podcast! »» Full Bio

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