Episode 65: 6 Myths of Facebook Ads... or Are They?

#65 — 6 Myths of Facebook… or Are They?

Rod Thomson GTDShow: Content Marketing, GTDShow: Google Analytics, GTDShow: Social Media Advertising Leave a Comment

SketchDeck researched, in side-by-side comparisons, 6 myths about Facebook ads and it turned into a great example of content marketing for the startup company. They did everything right to attract the target audience they wanted and the post went viral. But what about the actual content of the post? Well we have several questions about the methodology of the post and how useful it is for Facebook advertisers. But whether it is great methodology, it raises some good issues for anyone advertising on Facebook, such as: Do relevant images and text over images make for better ads? Interesting results! Plus… news & a really useful Tool of the Week!


Show Notes

SketchDeck published the details of their Facebook Ad tests, with 48 variations on the images accompanying the ads. It appears that their intent from the beginning was to “bust” 6 myths. Did that affect their science? Even if it did, it’s a world-class content marketing win that we might all take some notes on.

Tool of the Week

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Video for this episode is coming soon. Watch this space for details!

About the Author

Rod Thomson

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Rod Thomson is president of The Thomson Group, a public relations, marketing and messaging firm. We're also proud to have him as co-host of the Grow the Dream Show podcast! »» Full Bio

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