Episode 59: Publicity - Masters, Disasters and More!

#59 Publicity: Masters, Disasters & More!

Rod Thomson GTDShow: Publicity & PR, GTDShow: Tech Leave a Comment

Chipotle, Apple, the FBI, and Yelp are all working public relations from different angles — some proactively and some reactively. Reactive is the worst because when possible, companies want to drive their own narratives with proactive public relations. This can be accomplished in the slow-but-steady growth of your brand through solid earned media, beyond just the traditional mediums. But when bad PR is coming at you like a train — like, say, Chipotle’s — there are some things you can do minimize the damage.

Show Notes

Be sure to tweet Josh Muccio and let him know you missed him this week!


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About the Author

Rod Thomson

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Rod Thomson is president of The Thomson Group, a public relations, marketing and messaging firm. We're also proud to have him as co-host of the Grow the Dream Show podcast! »» Full Bio

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