Episode 57: From "Bum" to Super Bowl - the Death Wish Coffee Story

#57 From “Bum” to Super Bowl – the Death Wish Coffee Story

Rod Thomson GTDShow: Influencer Marketing, GTDShow: Tech Leave a Comment

We all saw Death Wish Coffee and its big break with a Super Bowl ad it won through an Intuit competition. Or was it the big break?

Mike Brown, founder of Death Wish Coffee

Mike Brown, founder of Death Wish Coffee

Mike Brown, founder of Death Wish Coffee, details how he started out quitting his accounting job, starting a little coffee shop, losing his house and girlfriend and living with his mom before he hit bottom and decided to launch what became Death Wish Coffee, the world’s strongest coffee, and ended up on the Super Bowl five years later.

How did he make the transformation? He read a lot of books. Sure. But he was unrelenting in the face of failure. No matter how much adversity or how many turn-downs, he just kept at it. He used influencer marketing and influencer voting for the Intuit ad. Most influencers said, No. But a few would say yes. This repeats itself.

The Super Bowl ad produced huge results, as you would expect, and they have captured that to a new level. But Death Wishes’ big break was really a thousand little ones Brown created through diligence, including learning from a rough experience out of Good Morning America.

Show Notes

The Super Bowl Commercial

Click to watch the Super Bowl Commercial on YouTube

Go right now and pick up a pound or 5 of Death Wish Coffee. Or buy some on Amazon.


Click here to watch this episode on YouTube

About the Author

Rod Thomson

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Rod Thomson is president of The Thomson Group, a public relations, marketing and messaging firm. We're also proud to have him as co-host of the Grow the Dream Show podcast! »» Full Bio

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