Episode 47: The Force, The Donald and Marketing Lessons Learned

#47 The Force, The Donald and Marketing Lessons Learned

Rod Thomson GTDShow: Content Marketing Leave a Comment

What do Star Wars and The Donald have in common? They know their audiences (different, overlapping audiences), they connect with them on an emotional level (different emotions, presumably) and they deliver on what their audiences expect (entertainment and fixing frustrations.) Star Wars and Donald Trump are omnipresent and successful in all three elements.  And we talk about Christmas presents, science fiction, the Beard Club’s sexism, daring greatly and more. Perhaps our most ADD episode ever!

Show Notes

About the Author

Rod Thomson

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Rod Thomson is president of The Thomson Group, a public relations, marketing and messaging firm. We're also proud to have him as co-host of the Grow the Dream Show podcast! »» Full Bio

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