Episode 21: Jonah Berger on the Science of Word of Mouth

#21 Jonah Berger on the Science of Word of Mouth

Rod Thomson GTDShow: Content Marketing, GTDShow: Publicity & PR Leave a Comment

The struggle: How can I make my company’s content get shared and go viral? New York Times best-selling author Jonah Berger explains how word of mouth is 10 times more effective than advertising, and lets us in on the data-driven keys to making your content, your marketing, and your business take off. And as a bonus: He lets us know about the soon-to-be-released Contagious Index.

Jonah BergerJonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On.  Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on.  He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.Contagious: Why Things Catch On

Don’t forget to grab a copy of Contagious: Why Things Catch On, available anywhere books or sold.

You can support the Grow The Dream Show by ordering your copy from Amazon.

This week’s show is brought to you by Audible.

Get a Free Audiobook of Contagious: Why Things Catch On (or the title of your choice!)Visit audibletrial.com/dream & you’ll also get a free 30-day trial of their service!

 

About the Author

Rod Thomson

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Rod Thomson is president of The Thomson Group, a public relations, marketing and messaging firm. We're also proud to have him as co-host of the Grow the Dream Show podcast! »» Full Bio

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