The struggle: How can I make my company’s content get shared and go viral? New York Times best-selling author Jonah Berger explains how word of mouth is 10 times more effective than advertising, and lets us in on the data-driven keys to making your content, your marketing, and your business take off. And as a bonus: He lets us know about the soon-to-be-released Contagious Index.
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.
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