Episode 20: Know Your Customers Before Launching Your Product

#20 Know Your Customers Before Launching Your Product

Rod Thomson Leave a Comment

How important is it to let your customers tell you about your new product or customer service? Maybe ask the marketing team behind New Coke? Every business can fall into the trap of presuming to know what their customers want. Why take the chance when you can ask them? We discuss ways to get that valuable feedback and how to prepare for a new product or service launch in a way that lets you know ahead of time whether or not to expect success!

Show Notes

Josh’s new project: The Pitch

 

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About the Author

Rod Thomson

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Rod Thomson is president of The Thomson Group, a public relations, marketing and messaging firm. We're also proud to have him as co-host of the Grow the Dream Show podcast! »» Full Bio

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