We sell horseback riding. (Well we don’t really, of course.) But your business is more than the sum of its parts. That is the lesson the developers of Slack learned while in the pre-launch phase of their product — which has been wildly successful to the point of truly innovative. We deep dive into a pivotal memo they used, in which they were “understanding what people think they want and then translating the value of Slack into their terms.” It’s a lesson for all of us.
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Book we mentioned: Start With Why by Simon Sinek.
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For a taste of Simon’s book, check out his Ted Talk: How Great Leaders Inspire Action.
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