Grow The Dream Show 012: Jay Baer

#12 Jay Baer: Using Content to Grow Your Business

David G. Johnson GTDShow: Content Marketing 1 Comment

Jay Baer: Founder of Convince & ConvertWhen we sat down with Jay to record this episode, it only took a few minutes for it to become one of our favorites. Jay Baer quite possibly knows more about content marketing than any other living human being, and he drops mind-blowing insights at an unbelievable rate.

This episode will change the way you think about content, will help you see prioritizing your marketing efforts in a whole new light, and will leave you screaming for more.

About Jay Baer

If you’ve been buried under a rock for the last few years, then you may not know that Jay Baer is the bestselling author of books like Youtility: Why Smart Marketing is About Help Not Hype and The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social.

He’s also the creator of the #1-rated Content Marketing Blog in the World and the founder of Convince & Convert, which consults with companies on digital marketing, content marketing, and social media.

In addition to writing books and industry-leading blog posts, Jay is a celebrated keynote speaker, and produces:

In addition to his books, blog, and podcast, we highly recommend the “Definitive” daily email from Jay, which runs the gamut from social media strategy to content marketing and provides a neat weekly recap of the best of the Convince & Convert blog as well.

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Show Notes

Here are some of the items that Jay mentioned on the show:

  • Atomic Reach – score your content (blog posts) to see how well it will serve your persona(s)
  • Create your personas with Up Close & Persona – this tools seems to be primarily focused on B2B

 

About the Author

David G. Johnson

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David G. Johnson is Co-Founder and Growth Engineer at Grow The Dream, where he advises and trains business owners, entrepreneurs, and small business teams on revenue growth strategies. You can also find him co-hosting the Grow The Dream Show. »» Full Bio

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  1. Pingback: 2 Secret Ingredients for Outstanding Blog Content

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