Grow The Dream Show 009: Does Marketing Cost You Money?

#9 Does Marketing Cost You Money? It Shouldn’t!

Rod Thomson GTDShow: Content Marketing Leave a Comment

If you think about your marketing as just a line item cost, it’s not working. Effective marketing does not cost money. It makes money. There are real ways to measure your marketing, even old-school marketing.

In this episode we cover a number of strategies you can use to quantify response from all types of marketing efforts. Along the way, we talk about everything from radio to Twitter ads. Plus, in our all-new “marketing school” segment, you’ll get a crash course in writing headlines, which helps improve your responses from social media posts to email subject lines and all sorts of other stuff in between!

Show Notes

About the Author

Rod Thomson

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Rod Thomson is president of The Thomson Group, a public relations, marketing and messaging firm. We're also proud to have him as co-host of the Grow the Dream Show podcast! »» Full Bio

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