Grow The Dream Show 007: The Day the Google Traffic Died

#7 The Day the Google Traffic Died: The iHeart Repair Story

Rod Thomson GTDShow: Content Marketing Leave a Comment

So what happens when the entire marketing basis for your company nearly disappears? Google changes did just that to iheartrepair.com. Josh Muccio grew the company with an investor pitch under the concept, “Broken phones make girls cry.” But when his online business dried up, Josh explains how he shifted strategies to local geographic marketing to continue — and surpass — company growth.

Show Notes

The book to help you systemize your business: The E-Myth Revisited by Michael Gerber.

For serious eCommerce, Josh recommended Shopify.

Website Enhancements we mentioned:

  • To measure and improve the speed of your website, use the free Pingdom website speed test.
  • For site speed improvements and a free SSL: Cloudflare
  • WordPress plugin to redirect old URLs to new ones (and track 404 errors): Redirection
  • WordPress plugin to connect your site to numerous free resources from WordPress.com: JetPack

Good example of a “newsjacking” technique (getting in front of traffic):

Salvation Army Tweet Screenshot

Have questions? A comment? Sound off below!

About the Author

Rod Thomson

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Rod Thomson is president of The Thomson Group, a public relations, marketing and messaging firm. We're also proud to have him as co-host of the Grow the Dream Show podcast! »» Full Bio

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