Episode 15: We Don't Sell Saddles Here... and Why

#15 We Don’t Sell Saddles Here… And Why

Rod Thomson GTDShow: Content Marketing, GTDShow: Publicity & PR, Why Businesses Sell Leave a Comment

We sell horseback riding. (Well we don’t really, of course.) But your business is more than the sum of its parts. That is the lesson the developers of Slack learned while in the pre-launch phase of their product — which has been wildly successful to the point of truly innovative. We deep dive into a pivotal memo they used, in which they were “understanding what …