Episode 75: Absofreakinglutely

#75 Absofreakinglutely

Rod Thomson GTDShow: Influencer Marketing, GTDShow: Publicity & PR, GTDShow: Tech Leave a Comment

In this week’s episode:

In-store conversions come to Facebook Ads, which add a whole new dimension to your ability to track ad performance if you have a retail location.

We also talk about some updates and tricks for Snapchat. Today’s main story, however, is about why many businesses fail to get good media coverage for their businesses. We dissect a great Medium post originally written for startups, and glean insights you can use to be more effective in your efforts to communicate with the press. We also discuss the grammatical structure known as the “in-fix,” the pros and cons of getting a college education, and… time-sucks. This is painful, but all of us have time-sucks in our life. So a time management tool can be very effective in identifying where your time is going. And a little depressing, maybe.

Full show notes & links at https://growthedream.com/shows/075

Episode 69: Google Reveals Store Visit Conversions & Chewbacca Mom Makes Us Happy!

#69 Google Reveals Store Visit Conversions & Chewbacca Mom Makes Us Happy!

Rod Thomson GTDShow: Google Analytics, GTDShow: Social Media Advertising, GTDShow: Tech, GTDShow: Viral Marketing Leave a Comment

Google revealed last week that AdWords can now track conversion to brick-and-mortar stores from an original online search.The implications could be a tidal wave for digital marketers. Google uses location history to see if, after clicking on an ad, you then walked into that store. Of course, Google does this using the phone’s GPS data. So we can now make ad comparisons to see which ads and types of ads and keywords will actually drive potential customers into a store. And we laugh with Chewbacca Mom, like the rest of the world, and cover news and Tools of the Week!

Complete show notes, links and more are here: https://growthedream.com/shows/069

Episode 66: The Death of Content Marketing? Viagra on Periscope?

#66 The Death of Content Marketing? Viagra on Periscope?

Rod Thomson GTDShow: Content Marketing, GTDShow: Influencer Marketing, GTDShow: Tech Leave a Comment

The volume of internet content is reaching staggering heights, and most of it is now being consumed on mobile devices — specifically smartphones. Brands have resorted to creating sticky, junk-food-style content in order to garner eyeballs and revenue. But there is a better way for brands trying to cut through the noise in this new era: finding & engaging with subcultures. We talk about what that means, along with this week’s news and we tackle the question, “Do you need a mobile app for your business?”

Get the full show notes with links we mentioned and a lot more at: https://growthedream.com/shows/066

Episode 63: Is the Face of Facebook Changing?

#63 Is the Face of Facebook Changing?

Rod Thomson GTDShow: Content Marketing, GTDShow: Publicity & PR, GTDShow: Social Media Strategy, GTDShow: Tech Leave a Comment

Facebook users are changing in a way that Facebook is facilitating — but most certainly does not want. We discuss the massive reduction in sharing original content on Facebook and how it affects you and the way you approach content for the platfom. Particularly videos. Also: this week’s news, plus new ways to interact with your prospects & customers in our “Tools of the Week” segment!

Complete show notes with links and more at: https://growthedream.com/show/063

Episode 62: How to Get News Coverage by Hacking Your Way into the Press

#62 How to Get News Coverage by Hacking Your Way into the Press

Rod Thomson GTDShow: Google Analytics, GTDShow: Publicity & PR, GTDShow: Social Media Strategy, GTDShow: Tech Leave a Comment

In a recent article, friend of the show Sujan Patel shares some of his favorite “hacks” for getting media coverage. As a digital marketer, he reiterates the importance of press releases and getting the attention of the media. We also discuss the week’s news PLUS share valuable insights into Google’s “RankBrain” — and talk about how to get ready for it! It’s a great show… don’t miss it!

Episode 61: Long Content vs. Great Content

#61 Long Content vs. Great Content

Rod Thomson GTDShow: Content Marketing, GTDShow: Tech Leave a Comment

Which is better: long content? Or great content? Rand Fishkin, founder of Moz.com, raised this important question in a recent tweetstorm. We discuss different sides to this question and how it may affect you! Plus: the “Tool of the Week” segment is back, and we look at a tool you can use to turn 1 web visitor into 3! It’s a great show!

Episode 56: Using Email to Grow Your Business

#56 How to Use Email to Grow Your Business ft. Tom Tate from Aweber

Rod Thomson GTDShow: Email Marketing, GTDShow: Tech Leave a Comment

What comes to mind when you think of email lead generation? “Boring?” “Old news?” As part of a holistic approach that includes social media, blogging and video to generate leads, email may be even more relevant than ever. Tom Tate, host of the “Ask Me About Email Marketing” podcast from industry pioneer Aweber talks with us about how email has evolved along with the times, covers all the essential concepts so you can make sure you’re covering the important bases where email marketing is concerned, and even gives us a sneak peek at some of their newest upcoming features: tagging contacts and click-based triggers.