Episode 74: Facebook Friendzones Pages

#74 Facebook Friendzones Pages

David G. Johnson GTDShow: Content Marketing, GTDShow: Social Media Advertising, GTDShow: Social Media Strategy Leave a Comment

Facebook has announced some coming changes that will drastically affect the visibility of posts from Pages of all kinds. The fact that they bothered to announce this in advance is in itself worthy of note. We discuss the implications of the announcement, and look at ways to ensure your content still gets distributed to Facebook users. We also look at a fantastic content marketing campaign being steadily implemented old-school-style by a Chiropractor — his approach puts some great ones to shame! You’ll be certain to pick up a thing or two you can use,

In the news, we have a surprising tidbit about Brexit, a scary court ruling about the FBI and your computer, plus a great tool of the day!

Full show notes, including links and more at: https://growthedream.com/shows/074

Episode 70: Can of Worms - The Most De-railed Episode Ever

#70: Can of Worms: The Most De-Railed Episode Ever!

Rod Thomson GTDShow: Content Marketing, GTDShow: Social Media Strategy Leave a Comment

Well, we’ve never done this before. Seriously. Spent almost the entire episode discussing the interactions of generations and the implications of the big social media companies submitting to European Union rules on “hate speech” and committing to take down such speech within 24 hours. Facebook, Twitter, Microsoft and Google all agreed to censor speech involving: “public incitement to violence or hatred directed against a group of persons or a member of such a group defined by reference to race, colour, religion, descent or national or ethnic origin.”

Can. Of. Worms.

Get complete show notes, links & more at https://growthedream.com/shows/070

Episode 67: How to Work with Micro Influencers for a Big Impact

#67 How to Work with Micro Influencers for a Big Impact

Rod Thomson GTDShow: Influencer Marketing, GTDShow: Publicity & PR, GTDShow: Social Media Strategy Leave a Comment

Influencer marketing is a growing thing for the basic reason that it works and it is affordable. Sara Ware at Markerly wrote a blog using data to show the dollar return on micro influencer marketing where specific audiences are targeted. The smaller the influencer, the higher the rate of percentage. Ware then gives the example of how Dixie products created a …

Episode 64: Brad Gosse - The Formula for Virality

#64 Brad Gosse: The Formula for Virality

Rod Thomson GTDShow: Influencer Marketing, GTDShow: Presentation Marketing, GTDShow: Social Media Strategy, GTDShow: Viral Marketing Leave a Comment

Going viral is the holy grail for content marketing. If it really hits, social media does the rest. (Just make sure you’re prepared to handle the response!) Everyone is shooting for virality, at least in the back of the mind. Today, we introduce Brad Gosse, creator of Brushy Bear, the viral video sensation whose Facebook videos are approaching one million views in just four months. Gosse is also the creator of Vector Toons—a great story in and of itself—and shares fantastic insights from his long history of internet marketing wins. It’s a show you won’t want to miss!

Episode 63: Is the Face of Facebook Changing?

#63 Is the Face of Facebook Changing?

Rod Thomson GTDShow: Content Marketing, GTDShow: Publicity & PR, GTDShow: Social Media Strategy, GTDShow: Tech Leave a Comment

Facebook users are changing in a way that Facebook is facilitating — but most certainly does not want. We discuss the massive reduction in sharing original content on Facebook and how it affects you and the way you approach content for the platfom. Particularly videos. Also: this week’s news, plus new ways to interact with your prospects & customers in our “Tools of the Week” segment!

Complete show notes with links and more at: https://growthedream.com/show/063

Episode 62: How to Get News Coverage by Hacking Your Way into the Press

#62 How to Get News Coverage by Hacking Your Way into the Press

Rod Thomson GTDShow: Google Analytics, GTDShow: Publicity & PR, GTDShow: Social Media Strategy, GTDShow: Tech Leave a Comment

In a recent article, friend of the show Sujan Patel shares some of his favorite “hacks” for getting media coverage. As a digital marketer, he reiterates the importance of press releases and getting the attention of the media. We also discuss the week’s news PLUS share valuable insights into Google’s “RankBrain” — and talk about how to get ready for it! It’s a great show… don’t miss it!

Episode 58: Sujan Patel - Dude, You're Everywhere!

#58 Sujan Patel – Dude, You’re Everywhere!

Rod Thomson GTDShow: Google Analytics, GTDShow: Social Media Strategy Leave a Comment

You’ve probably read articles recently from Sujan Patel in Forbes, Entrepreneur & Inc. on marketing and growing startups, and you may know him as a founder of Narrow.io and ContentMarketer.io and other brands that are invaluable to marketers. Today he provides us with great techniques for growing your Twitter following with exactly the people you want, and shares his own entrepreneurial journey as he loads us up on wise insights into how you pursue your dreams, grow your personal brand and find fulfillment from your work.

Episode 51:Top Insights from the 1st Year of Our Small Business Marketing Podcast

#51 Top Insights from the 1st Year of Our Small Business Marketing Podcast

Rod Thomson GTDShow: Content Marketing, GTDShow: Optimization, GTDShow: Social Media Advertising, GTDShow: Social Media Strategy, GTDShow: Tech Leave a Comment

What can you learn about growing your business from people like Dan Pink, Jay Baer, Larry Kim, Tom Ziglar, Jonah Berger, Dr. Carmen Simon, & Chris Goward? In this episode, we look back at some of our favorite moments and most impactful guests from our first year.

Episode 49: The Press Release Lives, Twitter to 10,000 Characters & More...

#49 The Press Release Lives, Twitter to 10,000 Characters & More…

Rod Thomson GTDShow: Content Marketing, GTDShow: Publicity & PR, GTDShow: Social Media Strategy, GTDShow: Tech Leave a Comment

The death of the press release has been greatly exaggerated. A well written and targeted press release is invaluable. But too many are written for the client and not for the targeted journalists and bloggers. That just kills the value. We explain how to do them right, evolving with various media while maintaining necessary quality. Plus Twitter is floating a …