Episode 74: Facebook Friendzones Pages

#74 Facebook Friendzones Pages

David G. Johnson GTDShow: Content Marketing, GTDShow: Social Media Advertising, GTDShow: Social Media Strategy Leave a Comment

Facebook has announced some coming changes that will drastically affect the visibility of posts from Pages of all kinds. The fact that they bothered to announce this in advance is in itself worthy of note. We discuss the implications of the announcement, and look at ways to ensure your content still gets distributed to Facebook users. We also look at a fantastic content marketing campaign being steadily implemented old-school-style by a Chiropractor — his approach puts some great ones to shame! You’ll be certain to pick up a thing or two you can use,

In the news, we have a surprising tidbit about Brexit, a scary court ruling about the FBI and your computer, plus a great tool of the day!

Full show notes, including links and more at: https://growthedream.com/shows/074

Episode 69: Google Reveals Store Visit Conversions & Chewbacca Mom Makes Us Happy!

#69 Google Reveals Store Visit Conversions & Chewbacca Mom Makes Us Happy!

Rod Thomson GTDShow: Google Analytics, GTDShow: Social Media Advertising, GTDShow: Tech, GTDShow: Viral Marketing Leave a Comment

Google revealed last week that AdWords can now track conversion to brick-and-mortar stores from an original online search.The implications could be a tidal wave for digital marketers. Google uses location history to see if, after clicking on an ad, you then walked into that store. Of course, Google does this using the phone’s GPS data. So we can now make ad comparisons to see which ads and types of ads and keywords will actually drive potential customers into a store. And we laugh with Chewbacca Mom, like the rest of the world, and cover news and Tools of the Week!

Complete show notes, links and more are here: https://growthedream.com/shows/069

Episode 65: 6 Myths of Facebook Ads... or Are They?

#65 — 6 Myths of Facebook… or Are They?

Rod Thomson GTDShow: Content Marketing, GTDShow: Google Analytics, GTDShow: Social Media Advertising Leave a Comment

SketchDeck researched, in side-by-side comparisons, 6 myths about Facebook ads and it turned into a great example of content marketing for the startup company. They did everything right to attract the target audience they wanted and the post went viral. But what about the actual content of the post? Well we have several questions about the methodology of the post and how useful it is for Facebook advertisers. But whether it is great methodology, it raises some good issues for anyone advertising on Facebook, such as: Do relevant images and text over images make for better ads? Interesting results! Plus… news & a really useful Tool of the Week!

Full show notes at https://growthedream.com/shows/065

Episode 51:Top Insights from the 1st Year of Our Small Business Marketing Podcast

#51 Top Insights from the 1st Year of Our Small Business Marketing Podcast

Rod Thomson GTDShow: Content Marketing, GTDShow: Optimization, GTDShow: Social Media Advertising, GTDShow: Social Media Strategy, GTDShow: Tech Leave a Comment

What can you learn about growing your business from people like Dan Pink, Jay Baer, Larry Kim, Tom Ziglar, Jonah Berger, Dr. Carmen Simon, & Chris Goward? In this episode, we look back at some of our favorite moments and most impactful guests from our first year.

Episode 46: What the Heck is Influencer Marketing? ...and Should You Be Doing It?

#46 What the Heck is Influencer Marketing? And Should You Be Doing It?

Rod Thomson GTDShow: Content Marketing, GTDShow: Google Analytics, GTDShow: Networking, GTDShow: Publicity & PR, GTDShow: Social Media Advertising 1 Comment

Influencer marketing is rapidly growing as another way to get a form of “earned media” for your product or service. And Kristen Matthews, one of the leaders in the emerging methodology, knows how it’s done. As Marketing Director at GroupHigh in Colorado, she is at the forefront of both doing and training how to reach out to, connect with and work …

Episode 39: Buffer Loses Half of Social Traffic in 12 Months, a Pinterest Strategy & Google RankBrain

#39 Buffer Loses Half of Social Traffic in 12 Months, a Pinterest Strategy & Google RankBrain

Rod Thomson GTDShow: Content Marketing, GTDShow: Social Media Advertising, GTDShow: Social Media Strategy Leave a Comment

So Buffer, whose business is to drive social traffic for others, lost half of its referral traffic from social media and they are scratching their heads over it. They are refreshingly transparent about the cratering and seem unsure what has happened. But that is helpful for the rest of us. We discuss what that means for all of us using social …