Episode 75: Absofreakinglutely

#75 Absofreakinglutely

Rod Thomson GTDShow: Influencer Marketing, GTDShow: Publicity & PR, GTDShow: Tech Leave a Comment

In this week’s episode:

In-store conversions come to Facebook Ads, which add a whole new dimension to your ability to track ad performance if you have a retail location.

We also talk about some updates and tricks for Snapchat. Today’s main story, however, is about why many businesses fail to get good media coverage for their businesses. We dissect a great Medium post originally written for startups, and glean insights you can use to be more effective in your efforts to communicate with the press. We also discuss the grammatical structure known as the “in-fix,” the pros and cons of getting a college education, and… time-sucks. This is painful, but all of us have time-sucks in our life. So a time management tool can be very effective in identifying where your time is going. And a little depressing, maybe.

Full show notes & links at https://growthedream.com/shows/075

Episode 67: How to Work with Micro Influencers for a Big Impact

#67 How to Work with Micro Influencers for a Big Impact

Rod Thomson GTDShow: Influencer Marketing, GTDShow: Publicity & PR, GTDShow: Social Media Strategy Leave a Comment

Influencer marketing is a growing thing for the basic reason that it works and it is affordable. Sara Ware at Markerly wrote a blog using data to show the dollar return on micro influencer marketing where specific audiences are targeted. The smaller the influencer, the higher the rate of percentage. Ware then gives the example of how Dixie products created a …

Episode 63: Is the Face of Facebook Changing?

#63 Is the Face of Facebook Changing?

Rod Thomson GTDShow: Content Marketing, GTDShow: Publicity & PR, GTDShow: Social Media Strategy, GTDShow: Tech Leave a Comment

Facebook users are changing in a way that Facebook is facilitating — but most certainly does not want. We discuss the massive reduction in sharing original content on Facebook and how it affects you and the way you approach content for the platfom. Particularly videos. Also: this week’s news, plus new ways to interact with your prospects & customers in our “Tools of the Week” segment!

Complete show notes with links and more at: https://growthedream.com/show/063

Episode 62: How to Get News Coverage by Hacking Your Way into the Press

#62 How to Get News Coverage by Hacking Your Way into the Press

Rod Thomson GTDShow: Google Analytics, GTDShow: Publicity & PR, GTDShow: Social Media Strategy, GTDShow: Tech Leave a Comment

In a recent article, friend of the show Sujan Patel shares some of his favorite “hacks” for getting media coverage. As a digital marketer, he reiterates the importance of press releases and getting the attention of the media. We also discuss the week’s news PLUS share valuable insights into Google’s “RankBrain” — and talk about how to get ready for it! It’s a great show… don’t miss it!

Episode 49: The Press Release Lives, Twitter to 10,000 Characters & More...

#49 The Press Release Lives, Twitter to 10,000 Characters & More…

Rod Thomson GTDShow: Content Marketing, GTDShow: Publicity & PR, GTDShow: Social Media Strategy, GTDShow: Tech Leave a Comment

The death of the press release has been greatly exaggerated. A well written and targeted press release is invaluable. But too many are written for the client and not for the targeted journalists and bloggers. That just kills the value. We explain how to do them right, evolving with various media while maintaining necessary quality. Plus Twitter is floating a …

Episode 46: What the Heck is Influencer Marketing? ...and Should You Be Doing It?

#46 What the Heck is Influencer Marketing? And Should You Be Doing It?

Rod Thomson GTDShow: Content Marketing, GTDShow: Google Analytics, GTDShow: Networking, GTDShow: Publicity & PR, GTDShow: Social Media Advertising 1 Comment

Influencer marketing is rapidly growing as another way to get a form of “earned media” for your product or service. And Kristen Matthews, one of the leaders in the emerging methodology, knows how it’s done. As Marketing Director at GroupHigh in Colorado, she is at the forefront of both doing and training how to reach out to, connect with and work …

Episode 42: Facebook Authorship, Google's New Search Quality Rating Guidelines & Old School Networking

#42 Facebook Authorship, Google’s New Search Quality Rating Guidelines & Old School Networking

Rod Thomson GTDShow: Content Marketing, GTDShow: Publicity & PR Leave a Comment

Facebook introduced Facebook Authorship to help promote your Facebook page from your web content. Is it like Google’s failed experiment? Well…not really. Speaking of Google, it has released a full version of its new search quality rating guidelines, which takes a somewhat non-obvious tack in determining those ratings. It’s not about the algorithm, it’s about the searcher. And we also discuss the value of creating …

Episode 36: Annoying Marketing Automation, Killer Content, Medium Value and So. Much. More.

#36 Annoying Marketing Automation, Killer Content, Medium Value and So. Much. More.

Rod Thomson GTDShow: Content Marketing, GTDShow: Publicity & PR, GTDShow: Social Media Advertising, GTDShow: Tech Leave a Comment

Ever get those automated messages on Twitter or LinkedIn that are clearly not personal and not relevant? Of course you do. Ugh. Our takes on how to do it right and why it’s worth a few minutes. We also discuss some incredible killer content from Ziploc®, and whether Medium is a good idea for your brand — especially with the latest updates. If …