Episode 64: Brad Gosse - The Formula for Virality

#64 Brad Gosse: The Formula for Virality

Rod Thomson GTDShow: Influencer Marketing, GTDShow: Presentation Marketing, GTDShow: Social Media Strategy, GTDShow: Viral Marketing Leave a Comment

Going viral is the holy grail for content marketing. If it really hits, social media does the rest. (Just make sure you’re prepared to handle the response!) Everyone is shooting for virality, at least in the back of the mind. Today, we introduce Brad Gosse, creator of Brushy Bear, the viral video sensation whose Facebook videos are approaching one million views in just four months. Gosse is also the creator of Vector Toons—a great story in and of itself—and shares fantastic insights from his long history of internet marketing wins. It’s a show you won’t want to miss!

Episode 38: Building Your Audience With Slideshare, KillerContent, & Self-Lacing Shoes

#38 Building Your Audience With Slideshare, Killer Content, & Self-Lacing Shoes

Rod Thomson GTDShow: Content Marketing, GTDShow: Optimization, GTDShow: Presentation Marketing Leave a Comment

On today’s show we highlight Mitchell Harper, BigCommerce co-founder and CEO at Capital H Labs, who got 50,851 views on Slideshare & 706 email subscribers for $350 and a fair bit of labor. Very effective strategy… and one you can probably duplicate! We also talk about Larry Kim and Udacity’s killer content and Michael J. Fox’s self-lacing, the-future-is-now shoes. Show Notes Stay …

Episode 17: Creating Relationships to Propel Growth

#17 Creating Relationships to Propel Growth

Rod Thomson GTDShow: Networking, GTDShow: Presentation Marketing, GTDShow: Publicity & PR Leave a Comment

The heartbeat of business development is The Relationship. These may start digitally or at events or some other way, but developing those with people who may be a step or two ahead of you can be gold. The keys: Ask questions (don’t pontificate); Listen (two ears, one mouth — do the math); and be humble. Show Notes Books we mentioned: …

Episode 16: The Imperative of Marketing Yourself: Ruth Sherman

#16 The Imperative of Marketing Yourself: Ruth Sherman

Rod Thomson GTDShow: Presentation Marketing, GTDShow: Publicity & PR Leave a Comment

Perhaps the greatest marketing and branding tool no one wants to refine and use is… yourself. But media and presentation coach Ruth Sherman explains that how you present and express yourself can be the difference between winning clients and being “also-rans.” Ruth Sherman Working with celebrities, CEOs, entrepreneurs and business leaders of all kinds, Ruth Sherman helps people hone their presentation …