Episode 51:Top Insights from the 1st Year of Our Small Business Marketing Podcast

#51 Top Insights from the 1st Year of Our Small Business Marketing Podcast

Rod Thomson GTDShow: Content Marketing, GTDShow: Optimization, GTDShow: Social Media Advertising, GTDShow: Social Media Strategy, GTDShow: Tech Leave a Comment

What can you learn about growing your business from people like Dan Pink, Jay Baer, Larry Kim, Tom Ziglar, Jonah Berger, Dr. Carmen Simon, & Chris Goward? In this episode, we look back at some of our favorite moments and most impactful guests from our first year.

Episode 41: Danny Sullivan on Maximizing Search Across Platforms

#41 Danny Sullivan on Maximizing Search Across Platforms

Rod Thomson GTDShow: Google Analytics, GTDShow: Optimization, GTDShow: Social Media Strategy Leave a Comment

What does one of the foremost experts on search say about strategies going forward? Plenty, and practical. Danny Sullivan, founder of SearchEngineLand.com and more, has been writing and building search engine businesses since 1996. His philosophy for today: Don’t put all your eggs in one basket. Search is not going away; social media is not going away; mobile is growing rapidly; be …

Episode 38: Building Your Audience With Slideshare, KillerContent, & Self-Lacing Shoes

#38 Building Your Audience With Slideshare, Killer Content, & Self-Lacing Shoes

Rod Thomson GTDShow: Content Marketing, GTDShow: Optimization, GTDShow: Presentation Marketing Leave a Comment

On today’s show we highlight Mitchell Harper, BigCommerce co-founder and CEO at Capital H Labs, who got 50,851 views on Slideshare & 706 email subscribers for $350 and a fair bit of labor. Very effective strategy… and one you can probably duplicate! We also talk about Larry Kim and Udacity’s killer content and Michael J. Fox’s self-lacing, the-future-is-now shoes. Show Notes Stay …

Episode 33 Larry Kim: One Metric to Rule Them All

#33 Larry Kim: One Metric to Rule Them All!

Rod Thomson GTDShow: Optimization, GTDShow: Social Media Advertising, GTDShow: Tech Leave a Comment

Larry Kim will blow you away with a whole new understanding of engagement metrics, a post’s relevancy score and the concept of ‘auditioning’ Facebook posts on Twitter to determine the best choices. As founder of Wordstream.com, which manages about a half a billion dollars in digital advertising, Larry Kim is one of the most knowledgeable people in this industry. If you …

Episode 31: Chris Goward on Squinting, Button Colors, and Testing for Optimization

#31 Chris Goward on Squinting, Button Colors and Testing for Optimization

Rod Thomson GTDShow: Optimization, GTDShow: Tech Leave a Comment

Chris Goward is founder of WiderFunnel and a former biochemist who spent time in advertising, seeing the dramatic need for measuring outcomes. He gives some incredible information on conversion rate optimization, squinting your eyes to see the big elements on your landing page, the best ways of testing different options, even the best color for your “buttons!” About Chris Goward Chris …