Episode 46: What the Heck is Influencer Marketing? ...and Should You Be Doing It?

#46 What the Heck is Influencer Marketing? And Should You Be Doing It?

Rod Thomson GTDShow: Content Marketing, GTDShow: Google Analytics, GTDShow: Networking, GTDShow: Publicity & PR, GTDShow: Social Media Advertising 1 Comment

Influencer marketing is rapidly growing as another way to get a form of “earned media” for your product or service. And Kristen Matthews, one of the leaders in the emerging methodology, knows how it’s done. As Marketing Director at GroupHigh in Colorado, she is at the forefront of both doing and training how to reach out to, connect with and work …

Episode 40: Why Twitterers Use "Favoriting", FB Passes 1.55 Billion Users, & How Influencers Can Help You

#40 Why Twitterers Use “Favoriting”, FB Passes 1.55 Billion Users, & How Influencers Can Help You

Rod Thomson GTDShow: Networking, GTDShow: Social Media Strategy, GTDShow: Tech Leave a Comment

It’s no secret that Twitter engagement has jumped from retweeting to favoriting — or what Twitter now calls “likes.” Anyone can see that in their feed. But why? There are actually several strategies, and some silliness, behind how people are now using the “like” button, and we discover that the three Grow the Dream guys somewhat represent that diversity. Plus Facebook …

Episode 17: Creating Relationships to Propel Growth

#17 Creating Relationships to Propel Growth

Rod Thomson GTDShow: Networking, GTDShow: Presentation Marketing, GTDShow: Publicity & PR Leave a Comment

The heartbeat of business development is The Relationship. These may start digitally or at events or some other way, but developing those with people who may be a step or two ahead of you can be gold. The keys: Ask questions (don’t pontificate); Listen (two ears, one mouth — do the math); and be humble. Show Notes Books we mentioned: …