Episode 69: Google Reveals Store Visit Conversions & Chewbacca Mom Makes Us Happy!

#69 Google Reveals Store Visit Conversions & Chewbacca Mom Makes Us Happy!

Rod Thomson GTDShow: Google Analytics, GTDShow: Social Media Advertising, GTDShow: Tech, GTDShow: Viral Marketing Leave a Comment

Google revealed last week that AdWords can now track conversion to brick-and-mortar stores from an original online search.The implications could be a tidal wave for digital marketers. Google uses location history to see if, after clicking on an ad, you then walked into that store. Of course, Google does this using the phone’s GPS data. So we can now make ad comparisons to see which ads and types of ads and keywords will actually drive potential customers into a store. And we laugh with Chewbacca Mom, like the rest of the world, and cover news and Tools of the Week!

Complete show notes, links and more are here: https://growthedream.com/shows/069

Episode 65: 6 Myths of Facebook Ads... or Are They?

#65 — 6 Myths of Facebook… or Are They?

Rod Thomson GTDShow: Content Marketing, GTDShow: Google Analytics, GTDShow: Social Media Advertising Leave a Comment

SketchDeck researched, in side-by-side comparisons, 6 myths about Facebook ads and it turned into a great example of content marketing for the startup company. They did everything right to attract the target audience they wanted and the post went viral. But what about the actual content of the post? Well we have several questions about the methodology of the post and how useful it is for Facebook advertisers. But whether it is great methodology, it raises some good issues for anyone advertising on Facebook, such as: Do relevant images and text over images make for better ads? Interesting results! Plus… news & a really useful Tool of the Week!

Full show notes at https://growthedream.com/shows/065

Episode 62: How to Get News Coverage by Hacking Your Way into the Press

#62 How to Get News Coverage by Hacking Your Way into the Press

Rod Thomson GTDShow: Google Analytics, GTDShow: Publicity & PR, GTDShow: Social Media Strategy, GTDShow: Tech Leave a Comment

In a recent article, friend of the show Sujan Patel shares some of his favorite “hacks” for getting media coverage. As a digital marketer, he reiterates the importance of press releases and getting the attention of the media. We also discuss the week’s news PLUS share valuable insights into Google’s “RankBrain” — and talk about how to get ready for it! It’s a great show… don’t miss it!

Episode 58: Sujan Patel - Dude, You're Everywhere!

#58 Sujan Patel – Dude, You’re Everywhere!

Rod Thomson GTDShow: Google Analytics, GTDShow: Social Media Strategy Leave a Comment

You’ve probably read articles recently from Sujan Patel in Forbes, Entrepreneur & Inc. on marketing and growing startups, and you may know him as a founder of Narrow.io and ContentMarketer.io and other brands that are invaluable to marketers. Today he provides us with great techniques for growing your Twitter following with exactly the people you want, and shares his own entrepreneurial journey as he loads us up on wise insights into how you pursue your dreams, grow your personal brand and find fulfillment from your work.

Episode 46: What the Heck is Influencer Marketing? ...and Should You Be Doing It?

#46 What the Heck is Influencer Marketing? And Should You Be Doing It?

Rod Thomson GTDShow: Content Marketing, GTDShow: Google Analytics, GTDShow: Networking, GTDShow: Publicity & PR, GTDShow: Social Media Advertising 1 Comment

Influencer marketing is rapidly growing as another way to get a form of “earned media” for your product or service. And Kristen Matthews, one of the leaders in the emerging methodology, knows how it’s done. As Marketing Director at GroupHigh in Colorado, she is at the forefront of both doing and training how to reach out to, connect with and work …

Episode 41: Danny Sullivan on Maximizing Search Across Platforms

#41 Danny Sullivan on Maximizing Search Across Platforms

Rod Thomson GTDShow: Google Analytics, GTDShow: Optimization, GTDShow: Social Media Strategy Leave a Comment

What does one of the foremost experts on search say about strategies going forward? Plenty, and practical. Danny Sullivan, founder of SearchEngineLand.com and more, has been writing and building search engine businesses since 1996. His philosophy for today: Don’t put all your eggs in one basket. Search is not going away; social media is not going away; mobile is growing rapidly; be …

Episode 35: Catbait

#35 Catbait

David G. Johnson GTDShow: Content Marketing, GTDShow: Google Analytics, GTDShow: Social Media Advertising, GTDShow: Tech 4 Comments

This week, we talk about secrets to getting more bang for your Facebook ad buck and how to make sense out of your “Direct” traffic in Google Analytics. We also have a discussion about “rented” space for your content—like Medium—and ways to grow your following there while using POSSE to ensure you always own the original copy of everything. And more! …

Episode 29: How to Write Compounding Blog Posts

#29 How to Write Blog Posts that Just Keep Getting More Traffic

Rod Thomson GTDShow: Content Marketing, GTDShow: Google Analytics Leave a Comment

As you already know, we think blogging is indispensable for your business. Now HubSpot has issued a deeply researched report on how to write blog posts that compound — that continue to grow over time. Why? The report finds that while only 1 in 10 blog posts compound, they account for 38% of blog traffic. So you want to increase the number …

Episode 28: How to Customize Google Analytics for Your Business

#28 How To Customize Google Analytics for Your Small Business

Josh Muccio GTDShow: Content Marketing, GTDShow: Google Analytics Leave a Comment

In today’s episode, Josh and David talk about how to make Google Analytics more useful for your business. If you’re guilty of only checking your analytics account once a month and you aren’t getting actionable data, then this show is for you. We’ll explain how important it is to configure goal tracking the extra steps you can take to make analytics …