Thanks for jumping in with your cogent observation. Obviously, for those businesses who are working from existing lists, this is critical. For many of the smaller businesses who are new to direct response marketing, developing databases is still new to them. Looking forward to diving in to list management opportunities in future content here. In the meantime, as businesses learn to utilize the principles of direct marketing in their various outreach efforts–online and offline–we hope to see them improve conversions.

Thanks again!

Basic RFM, or some simple segmentation, or just getting rid of the non-responders will lower your costs, you use less media, and increase your response rate by getting a relevant message to people who have proven they care, and who are responsive to whatever channel you are using.