Facebook: New tool to select who is Posting

Facebook Simplifies Posting, Liking & Commenting as Page

David G. Johnson Small Business Marketing 5 Comments

Facebook has recently rolled out a new set of tools that make it much easier for users who manage pages to control how they post, like, and comment. Although the Facebook Business Manager was a step in the right direction, keeping track of your identity as you tooled around the usual Facebook site was still complicated. The new tools put …

David G. JohnsonFacebook Simplifies Posting, Liking & Commenting as Page
WordPress Automatic Upgrade Notification Email

WordPress Automatic Updates: Pros and Cons

David G. Johnson Small Business Marketing Leave a Comment

Yesterday the WordPress dev team announced the 3.8.2 Security Release. Previously, when a WordPress update became available, I’d see the notification when I visited the dashboard of one of our websites. Sometimes, I might spot the announcement post (like the one I linked to above) in the RSS feed. But all that has changed. For the first time, I found …

David G. JohnsonWordPress Automatic Updates: Pros and Cons
Is It a Good Idea to Use a Facebook Contest to Grow Likes on Your Page?

Why Running a Contest to Grow Likes on Facebook Could Backfire

David G. Johnson Social Media 2 Comments

First of all: kudos to you for even thinking about doing this. The way I look at it, this means that you’re exploring your options to improve your visibility on Facebook, which is a very good idea. Using a contest, giveaway or other mechanism that encourages people to like your Facebook page in exchange for something has a lot of appeal. It leverages …

David G. JohnsonWhy Running a Contest to Grow Likes on Facebook Could Backfire
How to Edit Facebook Image Description Text: Part 2

How to Edit the Text on a Facebook Image Post

David G. Johnson Small Business Marketing, Social Media Leave a Comment

We’ve all done it. You find (or create) the perfect image… you upload it to Facebook… you write the perfect text to go along with it… and boom!, you publish it on your page. Sometimes it’s instant. Sometimes it’s hours later. But somewhere along the line, you spot the typo. Or you realize you forgot the link you intended to add. But it’s …

David G. JohnsonHow to Edit the Text on a Facebook Image Post
Google's Latest Search Overhaul: Hummingbird

Why You Don’t Need to Worry About Google’s Hummingbird Update

David G. Johnson Small Business Marketing, WordPress Leave a Comment

Ever since Google announced the “Hummingbird” update on its 15th birthday, the web marketing and search engine optimization (SEO) community has been all aflutter (pardon the pun) with speculation about what this massive overhaul to Google’s search engine really means. As with Panda, Penguin and the other changes to Google’s algorithms over the last few years, my recommendation to our …

David G. JohnsonWhy You Don’t Need to Worry About Google’s Hummingbird Update

Why Mobile Matters for Small Business Marketing [Infographic]

David G. Johnson Small Business Marketing, WordPress Leave a Comment

For the last 2 years or so, we’ve been pounding the drum to anyone who will listen—which mainly means small businesses we train, our clients, and audiences I speak to—that you must be ready for mobile visitors. How can your small business website be ready for mobile visitors? Two words: responsive design. Your website should be responsive. What Is Responsive Design? Very …

David G. JohnsonWhy Mobile Matters for Small Business Marketing [Infographic]
Syncapse: Value of a Facebook Fan 2013

How Much is a Facebook “Like” Worth to Your Business?

David G. Johnson Small Business Marketing, Social Media Leave a Comment

There’s an enormous caveat to what I’m about to tell you. In the work we’re doing with clients for whom we manage social media, as well as in the training we do for business owners and their teams to manage their own social media, there’s one fact that we emphasize constantly: In social media, the level of engagement is far …

David G. JohnsonHow Much is a Facebook “Like” Worth to Your Business?
The-New-Face-of-SEO-Cropped

How SEO Hasn’t Changed [Infographic]

David G. Johnson Get Strategic, Rants, Small Business Marketing, Social Media Leave a Comment

From the very moment we began providing training to business owners and marketing executives to help them understand how search engines work, we have preached a very simple message: Create content that delivers value to people in your target market. And do it often. I’m constantly amused by the SEO (search engine optimization) industry—when not infuriated by stories of ripoffs, …

David G. JohnsonHow SEO Hasn’t Changed [Infographic]

Reason #237 for Marketing Strategy: the Elevator Pitch

David G. Johnson Get Strategic, Small Business Marketing Leave a Comment

Seth Godin’s post from today reinforces yet again the need for you to strategically and intentionally design your business’s “message”: If your elevator pitch is a hyper-compressed two-minute overview of your hopes, dreams and the thing you’ve been building for the last three years, you’re doing everyone a disservice. I’ll never be able to see the future through your eyes this quickly, …

David G. JohnsonReason #237 for Marketing Strategy: the Elevator Pitch