by David G. Johnson | Mar 28, 2014 | Small Business Marketing
The topic of how bad SEO can be for your business’s website is so broad, we could probably start a regular recurring feature here about it. Come to think of it, we’ve written about businesses being Suckered by an SEO Company, why SEO should be a much lower...
by David G. Johnson | Dec 7, 2012 | Get Strategic, Rants, Small Business Marketing, Social Media
From the very moment we began providing training to business owners and marketing executives to help them understand how search engines work, we have preached a very simple message: Create content that delivers value to people in your target market. And do it often....
by David G. Johnson | Jun 30, 2011 | Small Business Marketing
According to Google: 97% of consumers search for local businesses online. If you don’t have a solid plan for creating visibility for your business, those people looking for your products and services will find someone else instead of you. So what can you do that...
by David G. Johnson | Jun 15, 2009 | Get Strategic, Small Business Marketing
Here’s the 3rd of 5 Ways to Increase Your Response just by changing the words you use! 3. Write From “Me” to “You” I have a shocking revelation for you: Your future customers don’t care about you. That’s right. I said it....
by David G. Johnson | May 27, 2009 | Get Strategic, Small Business Marketing
Here’s the 2nd of 5 Ways to Increase Your Response just by changing the words you use! 2. Make a Bold Promise Ultimately, marketing is about promising something to your future customer (or your existing customer… if you’re working toward repeat...