by Paul Rose Jr | Jan 21, 2020 | Content Marketing, Growth Marketing, Small Business Marketing, Small Business Strategy, Story
So now you’ve got your website set up, either fully inside a WordPress install or with a WordPress blog integrated. You’re ready to go, you just need ideas for your first topic… and at least 11 or 50 more. Remember, as I explained, the key to Search Engine Elevation...
by Paul Rose Jr | Oct 1, 2019 | Content Marketing, Small Business Marketing, Small Business Strategy
Let’s take a walk back in time to the adolescence of the Internet – which I consider to be the time after AOL peaked. Cue up the dial-up handshake sound. As the Internet went through the ‘hormonal changes’ of transforming from Bulletin boards and Educational portals...
by Paul Rose Jr | Aug 27, 2019 | Content Marketing, Growth Marketing, Inbound Marketing, Marketing Automation, Small Business Marketing, Small Business Strategy, Social Media
So just in case you’re new to Internet marketing and its terminology, I’ll start with an explanation of what Pay-Per-Click, or PPC, is all about. Even if you’re already in the know, it’ll help us frame the later discussion if we’re all on the same page. Pay-Per-Click,...
by Paul Rose Jr | Jul 30, 2019 | Growth Marketing, Remarketing/Retargeting, Small Business Marketing, Small Business Strategy, Social Media, Video For Marketers
Just in the time it took you to click the “read more” on the main page and for this article to load, between 25 and 100 hours worth of brand new videos were uploaded to YouTube. No one could have imagined when the site was launched in 2005 that it would become so...
by Paul Rose Jr | Feb 9, 2018 | Ads, Best Practices, Growth Marketing, Small Business Marketing, Small Business Strategy, Social Media
If you watched The Social Network, the movie about the founding of Facebook, you may remember that they were adamantly against posting advertising on the platform, along with Google and a few other of the sites that launched Internet 2.0. It’s one of the indisputable...